Burger King’s Wagon Popup serves as a roadmap for the fast food industry

Burger King recently experimented with a wagon location in London, UK, and could serve as a roadmap for changing the plant-based menu for the fast food industry. Last month, Burger King’s Leicester Square location changed its menu to 100% vegan, with 25 plant-based options including vegan bacon double cheese burgers, chili cheese bites, and its popular plant-based hopper. Included. The purpose of the one-month trial was to help inform the company if there was a demand for meat-free permanent spaces.

Although Burger King is not the only large fast food chain to offer wagon versions of its most popular items and more, it is ahead of the curve when it comes to testing all wagon locations. From McDonald’s to Subway, restaurants are seeing increasing demand for meat-free options, resulting in new menu items that are almost identical to the real thing. Since most of the meat in fast food dishes is processed from animal meat, made into bread or under a layer of spices, Burger King’s vegan popup has a secondary effect of showing that all of the fast food Changing the menu is relatively easy. With plant based products.

Burger King has toyed with the idea through a number of marketing campaigns, including its new Vegan Chicken Nuggets, which is advertised with the message “Chicken Nuggets that [sic] Not chicken; but tastes like chicken. ” The campaign in Costa Rica, Mexico, Brazil and Germany also compared the visual similarities between meat products and their plant-based variations.

Burger King UK

Burger King is meat free.

When Burger King first introduced a vegan-friendly version of its popular hopper (replacing beef patties with plant-based Impossible Burgers) in the United States in 2019, fast food fans cheered and the meatless item Not too long ago. Spread all over the country. The same is true in the UK, where vaginism is gaining ground faster than in North America – which may explain why Burger King decided to test its vegetarian location in the country’s capital. ۔

While Burger King’s plant-based hoppers, Wagon Royale, and Wagon Nuggets will continue to be part of its menu all over the UK, the series will look for some of the most popular dishes from Wagon Popup to other locations. Is. Achieve the company’s goal of offering a 50% meat-free menu by 2030.

Burger King’s Wagon Leicester Square isn’t the first place to go completely without meat – but it may be the first place to go all sub-wagon. Last year, Zanjeer turned a place in Spain into a meat-free paradise for a whole month. The Madrid outpost offers vegetarian food, made by its vegetarian butcher, a European plant-based food supplier, including Long Vegetable (plant-based tech on long chicken, also known as “chicken royal”); A hopper based on a plant; And vegan chicken nuggets. A similar test was first performed in Germany, where Burger King opened a completely meatless space in Cologne for a limited time.

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Benefits of Vegan Fast Food

London-based restaurateur James Lewis says consumers should get used to the changes because vegan fast food is the future. Lewis, who runs the Wagon Restaurant 123V in London with McLean star chef Alexis Gutierrez, believes it is only a matter of time before the nationwide fast food menu is fully vegan.

“Fast food is the best area to convert 100% vegan. [food]. Lewis told the media Guardian. “There’s no point in starting a wagon chain, because once McDonald’s figures figure out how to make a good wagon burger, they’ll think: ‘What’s the point in having all these animals?’ That’s when we can make it so good and add to it. Earth? “

In addition to the costly process of raising, feeding, slaughtering, and packing animals for food, all climate research points to animal husbandry, especially beef production, which is part of the global food industry. As the most environmentally destructive sector. In a 2021 study published in the scientific journal The food of natureIn addition to raising animals for food, plants used to feed slaughtered farm animals are responsible for the vast majority (59%) of all food production emissions. “It’s not too late, people are getting their burgers and it’s going to be a wagon and it’s going to be normal and they’re not going to think differently,” Lewis said.

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Similarly, celebrity chef Spike Mendelssohn – who runs the plant-based burger chain PLNT Burger in the United States – sees the vegan fast food trend as representative of something bigger. “Plant-based space is a revolution and we’re living in it right now,” Mendelssohn told Wag News first. “People will look back and see it as the moment when everything changed.”

From mac plant to fried chicken

Lewis and Mendelssohn’s predictions may sound harsh to some, but many other big fast food chains are beginning to point to a plant-based future. “I definitely expect that over time you will see plant-based. [food] On the McDonald’s menu, “McDonald’s CEO Chris Kempzinski told CNBC in 2020.” I think there will be some countries that will be ahead of others, but I hope we have plants. Menu based, it’s just a question of when.

Shortly after this interview, McDonald’s re-tested its first meatless burger, the Mac plant, built in partnership with the vegan brand Beyond Meat, in Canada and several European countries, including Sweden and Denmark. Launched in select locations across the United States. , The Netherlands, and Austria.

Similarly, KFC has been working with Beyond Meat since 2019 to test the meat version without its popular fried chicken. Earlier this year, the chicken giant launched Beyond Fried Chicken at its 4,000 locations across the country for national testing.

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And Sandwich China Subway has also pledged more wagon options following a dispute over its tuna fish sandwich. Last year, a lawsuit claimed that Subway – the world’s largest sandwich chain with more than 40,000 locations – was selling “a mixture of different concoctions” in its popular tuna sandwiches. The plaintiffs allege that the hero component was not what it was marketed as, but was “made of anything other than tuna.”

Wagon Seafood brand Good Catch Foods, which launched with Wagon Tuna in 2019, took advantage of the opportunity to use the familiar subway font with food trucks to subway locations with the name “Our Way”. Trolled The trucks offered “real” wagon tuna sandwiches outside selected subway locations in three cities to encourage China to dig well.

In addition to satisfying the subway to add more wagon options, this stunt highlighted the unrecognizable nature of fast food meat, which can be made from plants for the sake of animals, people and the planet.

For more information on vegan fast food, read:
The first publicly traded vegan fast food chain is expanding to about 50 locations.
Burger King Wagon is the first fast food chain to offer impossible nuggets.
Wagon China Plant Power Fast Food 7 to open new locations

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