For over 60 years, Sedano has catered to Miami’s Latin-American community

When people think of Miami, they often find sun-drenched beaches, tropical drinks, bat-blasting nightclubs, and – now more than ever – a growing Latin-themed rental roster.

Miami’s Spanish culture remains one of the city’s most distinctive elements. It has been the inspiration behind many of our nation’s favorite movies, TV shows, and music videos. He has created endless talents from Gloria Stephen and Enrique Iglesias to Pitbull.

Over the past few decades, it has also become a driving force for innovation, making Miami a zero for many Spanish-owned and operating businesses, including Cedano’s supermarkets, Latin Grocer, which has its roots in Miami-Dade County. I am And Joe is celebrating his 60th year in business this year.

Founded by the Guerra and Herrán families, Sedano has become an integral part of Miami’s fabric. And, as 2022 marks the beginning of Grocer’s seventh decade in business, it seems appropriate to tell the story of a business that has been in America’s largest independent-owned Spanish supermarket chain since the beginning of the humble Bodiga. Has reached its status as one.

Today, sedano stores can be found across the state in Miami-Dade, Broward, and Orange Counties, with a total of 34- and over 3,000 employees. But it all started with a store in Helia.

The company was founded by Cuban immigrants Manuel Augustin Hern and Armando Gera, who bought the store from Renے Sedano in 1962, according to Javier Heran, the chief marketing officer of Sedano and a descendant of one of its founding families.

After migrating from Cuba (and originally from Spain) to Miami, the Hiran and Guerrero families came up with the experience of running shops in a similar neighborhood. When the two men were offered a chance to buy an existing supermarket at 41st Street, they quickly agreed.

At the time, the original sedano was similar to Bodiga in the neighborhood, selling food to newcomers with familiar flavors. In addition to growing the business, the families’ goal was to create a shopping experience that catered to Spanish immigrants from Miami in search of affordable, old-fashioned groceries.

“Hayaliya was a thriving, prosperous city,” says Hiran. At the time, the area was full of working families and factories. We knew it would be a great place to give locals a convenient place to shop for the items of their choice. ”

For many, a sedan tour offers more than just a trip to the grocery store. It is also a way to keep their culture alive and close to their hearts by using ingredients familiar and acquired from their homeland.

Click to enlarge.

The original founders of Sedano, Ezequiel Herran (left) and Juan Perez.

Photo courtesy of Sedano’s Supermarkets

For Pedro Mesa, a longtime employee of Sedano, the company’s director of community affairs, Sedano’s South Florida success story is rooted in Grosser’s unique ability to complement Latin culture.

Mesa says that although there may be many supermarkets in the area, only a few people speak to Cuba, Venezuela, Colombia, Nicaraguan and Puerto Rican as Sedano does. “Many employees and buyers arrive in Miami who don’t know English, but at Sedano’s they can feel at home,” he added.

To this day, one of the most popular parts of the store is the “Court Latino” or meat section. Here, customers can request a cut of hard-to-find meat and have it cut by hand in front of them according to their preference.

There is also a bakery, where you can find popular items such as freshly baked Cuban bread and items such as Colombian-style ampinadas. Very few people go to the cafeteria of the store for cafes and pastries without stopping.

Today, the website offers tips for home cooking, sharing popular recipes for dishes such as Peruvian-style roast chicken, Argentine steak, Cuban barbecue sauce, or Nicaraguan-style chorasco – all of these ingredients. Which can be easily found in Sedano’s.

The Miami-based company is also proud to have a group of loyal employees – many like Mesa, who started working for Sedano when he was in high school and has been with the company for nearly four decades. This is a testament to Sedano’s continued commitment to the local community, and its good reputation for giving back its annual holiday food donations and new business growth opportunities for over 20 years.

This includes Sedano’s Kitchen, part of the company’s sponsorship as an activation at the Miami Dead County Youth Fair that takes place each spring. During the event, incoming local food businesses had the opportunity to promote and sell their products to a fair audience.

This past March, Sedano’s Kitchens chose Barbara Mojo of Cuban hot sauce creator Mario Cruz – and from this month, consumers can find the sauce in all Sedano stores.

“We are very grateful to our longtime employees and loyal customers for allowing Sedano’s to be part of their friends and family for the past 60 years,” Herrán summarizes. “We are proud to be a cultural hub for our local community, and to provide our customers with quality food at the best prices, always keeping in mind the tastes of their homeland and culture.”

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